Core Group International Announces Strategic Partnership with Kimberley Welman
Updated: 2 days ago
A strong reputation is built through consistent delivery, trusted relationships and clear communication. As Core Group International continues to grow across its portfolio and markets, the way its story is shared matters more than ever.
Core Group International is pleased to announce a new strategic collaboration with Kimberley Welman, who will work closely with the leadership team to guide Marketing & Communications and support the continued growth of the Core Group International brand.
This partnership brings together Core Group International’s client-first approach and Kimberley’s more than two decades of experience across communications, marketing, public relations and brand strategy. Her work will support the business as it continues to serve loyal, long-standing clients, trusted development partners and builder networks, while expanding into new opportunities nationwide.
A partnership focused on clarity, consistency and growth
The new collaboration will support Core Group International across key areas of Marketing & Communications, with a focus on how the business presents its value, shares its results and strengthens its market presence.
Kimberley will work with the leadership team to guide strategic communications, campaign development, social media presence, public relations and industry positioning. Her role will help ensure Core Group International communicates with the same care and attention that has shaped its work with clients and partners.
For a growing business, communication is not only about visibility. It is about trust.
Clear communication helps clients understand what a business stands for. It helps partners see the value of shared goals. It also helps the market recognise the experience, discipline and dedication behind every project, service and relationship.
Core Group International has built its reputation through a strong service model, trusted industry connections and a long-term commitment to its clients. This new partnership will support the business in sharing that story with greater confidence and reach.
The collaboration will focus on:
Strengthening brand presence across existing and emerging markets
Improving communication consistency across campaigns, content and public messaging
Supporting social media and digital presence with clear, purposeful storytelling
Highlighting industry leadership through relevant insights and market-aware communication
Showcasing client-first values through stories that reflect real outcomes and trusted relationships
The goal is simple: to make sure the strength of what Core Group International does is communicated with clarity, consistency and impact.
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Kimberley Welman brings broad experience across key sectors
Kimberley brings more than 20 years of experience across communications, marketing, public relations and brand strategy.
Her career has spanned a wide range of sectors, including property, education, medical, health and wellness, tourism and business. This breadth of experience gives her a strong understanding of how different audiences engage with information, how trust is built and how brands can communicate in a way that feels both professional and genuine.
For Core Group International, that experience will play an important role in the next phase of growth.
The property and development sectors rely heavily on credibility. Clients and partners want to know that the people they work with understand the market, communicate clearly and follow through. Strong communication supports that confidence.
Kimberley’s work will help Core Group International express its expertise in a way that is clear, useful and aligned with the company’s values. This includes shaping messages that reflect the calibre of the business, the quality of its partnerships and the outcomes it continues to help deliver.
Her background across different industries also brings a wider perspective. In sectors such as health, education and tourism, communication must often balance detail, clarity and emotion. In business and property, it must also support trust, relevance and timing.
That mix of experience will help Core Group International speak clearly across a growing range of markets, while keeping its message grounded in the values that have shaped the company to date.
Supporting a growing national presence
Core Group International continues to build on its reputation with loyal clients and trusted development and builder partnerships. As the business expands into new markets, its communication needs to grow with it.
Growth brings opportunity, but it also requires focus. A business with an expanding portfolio must be clear about who it is, what it offers and why its approach matters. Without that clarity, strong work can go unseen or misunderstood.
This partnership will help Core Group International present its work with greater consistency across a range of channels and audiences. That includes clients, partners, industry peers and broader market stakeholders.
The collaboration will also support the business in telling the stories behind its work. In property and related sectors, results matter. So do the relationships, planning and expertise that make those results possible.
By working closely with the leadership team, Kimberley will help identify the messages, campaigns and content that best reflect the company’s strengths.
This work will help bring attention to:
The depth of Core Group International’s industry knowledge
The quality of its client relationships
Its trusted development and builder partnerships
Its commitment to integrity and service
The opportunities represented across its growing portfolio
Core Group International’s expansion is not only about entering new markets. It is also about strengthening the way the business connects with people, communicates its capability and continues to lead with trust.
A continued focus on clients, partners and trusted delivery
At the centre of this partnership is a shared commitment to communicating the values Core Group International is known for.
The company’s client-first ethos remains central to its work. As the business grows, that focus will continue to guide how it operates and how it communicates.
Kimberley’s role will support the business in bringing that ethos to the surface. This means helping the market better understand not only what Core Group International does, but how it works and why clients and partners continue to place their trust in the team.
Strong communication should not feel disconnected from delivery. It should reflect the real experience people have with a business. For Core Group International, that includes professionalism, reliability, industry knowledge and a clear focus on long-term relationships.
The partnership will help ensure these qualities are visible across the brand’s public presence.
This matters because reputation is built over time. It is shaped by every interaction, every project and every message. By strengthening its Marketing & Communications function, Core Group International is investing in the way its reputation is carried into new markets and future opportunities.
Looking ahead
Core Group International is excited to collaborate with Kimberley Welman and looks forward to the experience, creativity and strategic perspective she brings to the company’s next stage of growth.
This partnership marks an important step in the continued development of the Core Group International brand. It will support the business as it expands its reach, deepens its market presence and continues to share the value of its work with clarity and confidence.
The focus remains clear: to serve clients well, support trusted partnerships and communicate the strength of Core Group International’s work with consistency, care and impact.
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